40th Anniversary: Interview with Founder Rich Ackerman

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Richard Ackerman, Corporate General ManagerFor Acuative’s 40th anniversary, the marketing team sat down with founder and Corporate General Manager, Rich Ackerman, to get his perspective on his role at Acuative and how he has shaped the company’s success.


As Corporate General Manager, what is your role in driving the company's overall strategy and direction?

As Corporate General Manager, my role is multifaceted. I'm responsible for overseeing the implementation of our strategic initiatives, ensuring alignment with our long-term goals and objectives. This involves everything from market analysis and competitor benchmarking to resource allocation and performance evaluation. I work closely with our executive team to identify growth opportunities, mitigate risks, and chart the course for our company's continued success.

Can you share some insights into your leadership philosophy and how it has contributed to the success of the company?

At the core of my leadership philosophy is a strong emphasis on empowerment and accountability. I believe in fostering a culture of trust and transparency, where every team member feels empowered to take ownership of their work and contribute to our collective success. By providing clear direction, setting high standards, and fostering open communication, I've been able to cultivate a high-performing team that consistently delivers exceptional results. Additionally, I place a strong emphasis on mentorship and professional development, as I believe that investing in our people is key to driving long-term growth and sustainability.

With 40 years of experience in the industry, what are some of the most significant lessons you've learned along the way?

Over the past four decades, I've learned countless valuable lessons, but perhaps the most important one is the importance of adaptability. The technology landscape is constantly evolving, and the only way to stay ahead is to embrace change and continuously innovate. I've also learned the importance of building strong relationships, both with clients and industry partners. Trust and credibility are currency in our line of work, and nurturing these relationships is essential for long-term success. Finally, I've learned the value of resilience and perseverance. The road to success is rarely smooth, but by remaining resilient in the face of challenges and persevering through adversity, we can overcome any obstacle that comes our way.

What do you think are some of the most notable achievements or milestones Acuative has reached over the years?


One of our proudest achievements is our track record of long-term client partnerships. Many of our clients have been with us for decades, which speaks volumes about the trust they place in our services. Additionally, we've received numerous industry accolades and certifications for our commitment to excellence, including being recognized as a top MSP by leading publications and organizations. Moreover, our expansion into new markets and the successful execution of large-scale projects have further solidified our reputation as a premier managed services provider.


What sets Acuative apart from other MSPs in the market?

What truly sets us apart is our relentless focus on delivering value to our clients. We take a proactive approach to managing their IT infrastructure, leveraging automation and AI to optimize performance and minimize downtime. Our Customer First mindset permeates every aspect of our operations, from our personalized service offerings to our transparent communication channels. Additionally, our deep industry expertise and proven track record enable us to tackle complex challenges with confidence and precision. Simply put, we don't just meet our clients' expectations—we exceed them.

Looking ahead, what are your company's goals and priorities for the future?

As we embark on the next phase of our journey, our primary goal is to continue innovating and evolving to meet the ever-changing needs of our clients. We're committed to expanding our service portfolio, enhancing our technical capabilities, and deepening our industry partnerships. Furthermore, we're laser-focused on fostering a culture of diversity, equity, and inclusion within our organization, as we believe that diverse perspectives drive innovation and drive business success. Ultimately, our vision is to remain the trusted partner of choice for businesses seeking cutting-edge managed services solutions.


Thank you for sharing your insights with us, Rich!