Acuative Welcomes Daryl Lawrence as Sales Director, Service Provider Channel.

Fairfield, NJ — Acuative is pleased to announce the appointment of Daryl Lawrence as Sales Director, Service Provider Channel. In this role, he will support the company’s continued growth within the service provider market by expanding existing customer relationships, identifying new sales opportunities, and developing additional channel partnerships.

With extensive experience in solution sales and service delivery, Daryl Lawrence brings a background spanning managed services, field services, and IT development services. His experience working across complex service provider organizations will support Acuative’s efforts to identify new opportunities and deliver solutions aligned with customer operational needs.

At Acuative, Daryl Lawrence will work closely with the Service Provider Account Executive team to develop additional selling motions within the company’s existing customer base while also pursuing new channel development opportunities.

“Daryl brings a strong understanding of the Service Provider landscape and the complexities our customers navigate every day. His experience across solution sales, managed services, and partner-driven growth will be a valuable addition as we continue expanding the ways we support our Service Provider customers. We’re excited to have him on board and look forward to the opportunities ahead,” said Greg Sweeney, Executive Vice President of Service Provider Sales.

Based in Knoxville, Tennessee, Daryl Lawrence will serve in the role from his home office. He and his wife relocated to East Tennessee in 2019, where they enjoy the region’s lakes and mountains.

Acuative welcomes Daryl Lawrence to the team and looks forward to the experience and perspective he will bring to the company’s Service Provider business.